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A Closer Look at Mingyu’s UNOVE Campaign and Deep Damage Repair Hair Mask

Official UNOVE campaign image

The hair mask Mingyu holds in the campaign is labeled 320ml, a different size from the 207ml model listed in Korea. · Wyatt Co.,Ltd. / UNOVE / PR TIMES

What stands out in Mingyu’s UNOVE campaign is the contrast between the pink background and the dark hair mask tube. A press release published on 2026/6/11 introduced SEVENTEEN’s Mingyu as UNOVE’s global ambassador and unveiled a lead image of him holding the hair mask. Distinguishing the campaign product from the official Korean product range makes the product information easier to navigate.

The Campaign Hair Mask: Not Evidence of Personal Use

The product Mingyu holds in the lead image bears the labels Deep Damage Hair Mask and Tender Bloom. This means it is a product featured in the official campaign, not evidence of what Mingyu regularly uses or which scent he prefers. The tube in the photo is labeled 320ml, a different size from the 207ml model in the official Korean product range discussed below.

A landscape-format image featuring Mingyu and two UNOVE hair mask tubes against a pink background with drifting flower petals
A UNOVE campaign image featuring Mingyu and hair mask tubes, distinct from the information on the Korean 207ml product range. · Wyatt Co.,Ltd. / UNOVE / PR TIMES

The press release describes the hair mask’s two scents as belonging to different fragrance families. Tender Bloom is a fresh floral musk, while Warm Petal is a woody floral musk. These are fragrance descriptions provided by the source, not impressions from smelling the products firsthand. For accuracy, the flowers, fruit, and wood used to style the product photos should not be taken as grounds for additional claims about ingredients or specific fragrance notes.

Warm Petal and Tender Bloom UNOVE hair mask tubes arranged among flowers, wood, and decorative oranges
A product photo of the 320ml hair masks, with Warm Petal on the left and Tender Bloom on the right; the model listed in Korea is 207ml. · Wyatt Co.,Ltd. / UNOVE / PR TIMES

What to Check in the Official Korean Product Range

UNOVE Deep Damage Repair Hair Mask 207ml

Official product information · Please select your package and scent options directly in the official store.

The officially listed Korean range is the UNOVE Deep Damage Repair Hair Mask 207ml. No particular scent or package is identified as Mingyu’s choice. Check the official product page for current package and scent options and purchasing information, and check the actual purchase price and stock again when you buy.

View in the Official Korean Store

Please check the official store for the actual purchase price of each option.

The photo below shows UNOVE’s brand lineup, with shampoo, treatment, hair oil, hair masks, mists, and other products arranged together. Several product types appear alongside the hair mask at the center of the campaign, but this does not mean Mingyu uses all of them. It is helpful to treat campaign visuals as a way to understand the relationship between the brand and its model, and official product pages as a way to check the packages and options listed in Korea.

A product lineup featuring UNOVE shampoo, treatment, hair oil, hair masks, and mists arranged against a pink background
A photo of UNOVE’s brand lineup; it does not mean Mingyu personally uses every product. · Wyatt Co.,Ltd. / UNOVE / PR TIMES

Information and photo source: PR TIMES